Spotlight on storytelling
Discover how important stories are for any job — and any industry
Stories have the power to move us. Move us to tears. Move us to action. Move us to want more.
Storytelling is all around us, and it can be found in unlikely places. Join me as I introduce you to people who leverage storytelling in unique ways — and offer advice on how you can use it too.
Illustrating stories with joy
Enter the Lo Harris Universe and you’ll find vibrant colors, sparkles of confidence and a rocket of joy. Characters pop with diverse hues, full lips and brows, and dynamic poses. Its creator is Lauren “Lo” Harris, a NYC-based artist, educator and illustrator whose creations and storytelling feel like a party.
Telling other people’s stories
Emily Sutherland is a ghostwriter and storyteller who has written for and on behalf of clients professionally for more than 20 years. Being a good writer comes down to being a good listener — and a good storyteller.
Carving a story in trees
What adjectives come to mind when you think of a chainsaw? Sharp? High-powered? Deadly? How about expressive? With each flourish of one of his 18 chainsaws, tree carver Simon O’Rourke finds a way to bring life to a lifeless object.
Telling George Floyd’s full story
In the aftermath of George Floyd's murder, Robert Samuels didn't want to know about Floyd's death. He wanted to know about Floyd's life. Samuels earned the trust of Floyd’s family and closest friends — many who previously refused interview requests — and crafted a powerful tale of hope and horror.
From math geek to whiteboard animator
Carole Alalouf is the president and founder of Exaltus, a Canada-based whiteboard animation company that turns complex information into compelling stories. The goal is to engage audiences, spark emotion, and inspire action.
Telling a brand’s story
Elisa Padilla helped rebrand the Brooklyn Nets and Miami Marlins, served as head of product launch at Apple, and was the senior vice president for creative strategy and partnership marketing for Roc Nation. Today she is a brand consultant and advisor, a role that allows her to continue flexing the storytelling muscles she's showcased throughout her career.
Home is where the story is
Lynn Briskin is a realtor with 100% customer satisfaction for the past 15 years. For the last 10 years she was selected as a Five Star Real Estate Agent by Chicago Magazine. In her office of more than 200 agents, she is consistently in the top five. What's her secret? One of them is her stories.
Fruits, vegetables and stories
Bianca Deslouches' job is to live in the future. Her official job description may not say that, but as senior director of innovation strategy at Daily Harvest, it is the responsibility of her and her team to collaborate with customers to dream up the company's next great culinary innovations.
Storytelling for all ages
To Jonathan Eig, everyone’s a storyteller. Some just have more of a knack for it. Eig is one of those people. Dubbed a “master storyteller” by none other than Ken Burns, Eig is now in the spotlight for partnering with Burns as consulting producer on a new four-part documentary on Muhammad Ali inspired by Eig's biography.
Storytelling and the future of esports
By the time Jeff Eisenband was in kindergarten, he was already hooked on video games. Twenty years later, Eisenband has turned video games into a career, not as a player, but as a sports/esports journalist. He is a host, analyst, reporter and writer who covers sports, gaming and esports — yes, there's a difference between the two.
Building communities on social media
Captivating stories sometimes come out of the most surprising places. For Scott Emalfarb, that place was an armwrestling competition. Emalfarb, who is president of Fresh Content Society, captured a short cell phone video for the World Armwrestling League that within five days was viewed more than 50 million times.